two weeks ago we looked over customer onboarding, the method for inviting new customers into your online business. But, it does not simply stop here. It’s important to keep to construct strong relationships with your consumers through your jobs.
A lot of people have talked more about вЂcollaborative discovery’ rather than вЂclient education’ or вЂclient onboarding’, and some agencies have established a new way of working side-by-side with their clients in the last few years.
In this specific article, we’ll discuss alternate approaches to customer relationships that may help you transform them into lasting partnerships.
1. Collaborative discovery
“We treat our consumers as partners — we don’t like being called vendors because we come across it as a really collaborative partnership where our company is both mutually spent,” explains Nikki Shum-Harden, SVP of customer partnerships, at RED Interactive Agency.
“We start with deeply immersing ourselves within the brand name, tradition, category, and market, then ask the customer to an immersion workshop. We invest 1 to 2 days heads down in an area where it is all of us plus the brand’s stakeholders, and now we actually begin to surface most of the critical information we must understand to begin with regarding the foot that is right.